I think, most people will be self-made-workers instead of employed by someone. I dont see big companies existing at launch. Maybe, some guilds will thrive for maximized profit sooner or later, and there certainly will be big gaps in wealth... but I guess, even poorer people will get enough ressources to survive and have some spare time for adventures. I guess, there will be many characters, especially players, that wont work all day, especially not when they are online, but instead use their active time for adventuring or exploration and mostly work/craft with OPC. Therefore, if the game wouldn't allow survival / enough money for a living with "just" 20h per day of usual work stuff, then people will get annoyed and leave... which will be, why it will be balanced to be enough for survival.
The Keshi family, is intend on bringing democracy and economic stability to Elyria.