Maybe the Dev's could consider going the same route that Mordhau did for its launch given both games Alpha, Beta and Live plans seem very similar, community interaction wise (Mordhau is a medieval FPS - with swords!) .
Mordhau's Dev's gave access to purchase and download both from Steam and their own website. Subtly, their website bundled the additional supporters DLC into one download option and a separate core game another option each a final single transaction/price. While this doesn't seem earth shattering it is an effective way to highlight community versus corporate given Steam strips these out as additional DLC.
While total price may not vary dramatically, it's this Steam interaction method and action of a sterile, template, cash orientated focus as business with a "next one on the virtual shelf to flog to the masses and take our cut, then stack up the next" which I believe saw the Mordhau community make sure to trumpet across Steam boards that the Dev's direct download came with a Steam key without the hit to the Dev's hip pocket. I hadn't seem that type of supporter/player inter-activeness since I guess Dark Age of Camelot days.
Anyway, it is a reality that Steam needs to be on the distribution with ~90 million global platform users. However, I haven't seen any Steam comments, let alone backlash to having their users "diplomatically" being marketed to on their boards (Steam has Dev links on their store pages anyway). Guess proves the point though that growing that big and having access to that much information about so many users activities (pure gold as another cooperate saleable income stream) focus these days is monopoly economic rent; dollars over community.
Sad really, maybe I am too nostalgic, given most things that work get incorporated.... Looking back at the GameSpy days it seemed so much simpler... gamers just gaming, server matching, file downloads, peer to peer.. Then again, happy with new tech marching rapidly, funded by corporate.
It was amazing and thrilling and back but if for simplicity and lack of bloated commercialism we still had to live in a world with a download dialogue box for say Halflife.exe doing single digit KB/sec and estimate time left of HOURS....... haha