Count of Toxai
For me, I found that it was my excitement and passion of the game that sold the idea to my friends. Some bought packages right away well others felt there were too many unknowns for them to make an investment.
My advice would be, just continue to express your excitement about new things that are coming out and eventually they will feel more secure about the game.
Everyone has different levels of risk that they are comfortable with, which results in some needing more assurances then others.
You cant force them to like it. Just say that you like it and would enjoy that person XY plays with ya.
If I was to introduce someone, I’d make sure to let them know clearly it’s more about your Legacy than just the character you create. It is one of the thing that makes CoE stand out I think, along with the player based hierarchical system.
What I have been doing is giving my friends the information on what I know they liked.I give them the dev journal tied to their interest but also give them the information I know as well. Also I introduce them to my CoE community/guild. They have been playing with them for a while now. Once CoE does release the collective hype will mostly push them over the fence. I don't tell my friends to buy packages though. I tell them I will let them know when it's safe for them to spend money.
I generally direct new people to my favorite 3rd party forum and cackle madly in the background.
Kidding....
I'd say your approach depends on what sort of features the person being "sold" values the most and then emphasizing how well (or not) COE aligns with them.
You must all be quick to listen, slow to speak and slow to get angry. JAMES 1:19 NLT
